Well done to local business, Insiders Clothing, for hitting the No.1 best Top 10 Pyjama Brand in yesterday’s Observer fashion spread.
Insiders Clothing are another new brand for us. They produce versatile sleep-to-lounge wear with a contemporary, utilitarian aesthetic, designed to be worn at home around the clock.
The company is the lockdown dream of former menswear buyer and Crouchender, Gemma Lee, driven by a *buy less, buy better* philosophy.
Gemma uses surplus fabric to create detailed pieces and collaborates with contacts from her pre pandemic role. “Blue is the collection’s key colour, along with classic patterns, but with the added twist of space-dye yarns and an ikat (a dying technique originating in Indonesia). Eye-catching, playful, but never lairy.”
Exclusively to Murray’s – we stock several designs!
