“Born in 1962, at the heart of the dancefloor our jeans know how to move.”

Lois once claimed to be “the first European fashion jeans to conquer the world”. And it’s true that their denim were a 70-80’s disco staple.

But they are still going strong across the continent.

We stock their Sierra cord trousers: a tapered fit with a split back pocket and classic detailing in olive, charcoal and navy.

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