Alan Paine

Paines of Godalming developed the country’s first cable-knit sweaters in the early-1900s.

The company dressed cricket and tennis players, the royal family, the British armed forces, and the Oxford rowing team, exporting to New York’s best department stores in the ‘50s.

A new owner set to work modernising the collections, adding luxury cashmere and lambswool to the mix, and launching an English Explorer collection influenced by the famous, former mountaineer, George Mallory.

Alan Paine’s staple design throughout its existence is the cricket jumper, which still sales well today. We also stock a lot of their colourful crew knits. See our Shop for more info.