When it comes to practical, wallet-friendly modern menswear, the Danes really do it better.

It seems obvious really, Scandinavia endures some of the coldest, darkest winter days, but the longest, summer ones, too, so of course the nation has mastered the art of dressing functionally.

Leading the pack are Selected Homme. The family-run business embraces home-grown trends, minimalist, androgynous cuts, and plain, easy-to-wear styles. This being the land of hygge, comfort is king, too.

Think classic button-down shirts, organic cotton stripey tees, casual knits, tailored trousers, sharp jackets, seasonal scarves, and hats.

Combine all the above and you’ve got the classic Scandinavian look nailed.

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