Bluebuck

Long-lasting, planet-saving, socially-responsible, luxury underwear made from 95% organic cotton (and 5% elastane) that are super soft to wear.

The eco-friendly briefs and trunks come in iceberg blues and greens that “speak of the sky, the sea, and the natural world”.

Bluebuck’s cotton is grown in Turkey, (no nasty synthetic fertilisers), processed in factories powered by renewable energy, sent to Portugal to have waistbands from Austria and labels from Italy stitched on, then shipped by road across the continent.

We love this London company’s ethos as much as their website images, which scream their mantra: “life is one big adventure”.